Many still associate Philippine outsourcing, what usually comes to mind are high-rise buildings in Metro Manila. But the reality is shifting. More and more businesses now outsource in the Philippines by setting up offices in provincial towns—a trend known as the rural shift in outsourcing.
This movement is more than just geographic—it’s strategic, inclusive, and a key evolution in the global outsourcing sector.
Why Are BPOs Moving Out of Metro Manila?
The capital continues to lead in outsourcing, but rising costs, traffic congestion, and talent competition push companies to look for better options. Meanwhile, tech improvements and remote work adoption have made it simpler than before to go beyond major cities.
Cities like Davao, Bacolod, Dumaguete, Iloilo, and CDO are becoming emerging outsourcing centers. Even remote areas are getting in on the action, offering qualified talent, affordable costs, and room to grow.
Why Rural BPO Makes Sense in the Philippines
Access to Untapped Talent
Many rural and provincial cities have top-tier universities and training centers. Instead of moving away, young professionals can work locally.
Lower Costs
Operating in provincial areas comes with reduced overhead and labor costs—without sacrificing service quality.
Improved Work-Life Balance for Employees
Local jobs mean less commuting and more time at home, resulting in happier and more loyal employees.
Inclusive Economic Development
By investing in rural BPOs, companies support job creation and economic growth in underserved areas—helping to reduce inequality and urban overpopulation.
Leading BPOs Embrace the Rural Shift
Many of the top BPO companies in the Philippines are opening regional branches or enabling fully remote roles to access a wider talent pool. Government incentives and public-private partnerships also support this move, providing tax breaks and infrastructure support in emerging regions.
The IT & Business Process Association of the Philippines (IBPAP) has highlighted the growth of “next-wave cities” as a strategic focus for sustainable BPO expansion.
What This Means for Offshoring and Outsourcing
Provincial expansion gives website companies an edge. Companies that embrace this model can grow quickly, diversify teams, and ensure long-term sustainability.
As the question of “what is outsourcing” continues to evolve, the rural shift proves it’s possible to do good while doing business.